“…When people tell me about how much ‘soul’ or ‘love’ their bike has it makes me, as a frame builder, want to puke. I don’t care if you’re old or young, fat or skinny, experienced or pro, a fixed-gear commuter with fenders or bad-ass Record 10-speed guy on a Ti-carbon flame painted bike, its all good. People want to carry flags, the passion flag, or the technology flag, or the geek flag, but why not just a bike Flag. And I think people are starting to see that, that there are so many good reasons to ride and it doesn’t make sense to choose one and say it’s the only one, or it’s the one true reason. Hard core mountain biking to environmental activism through commuting to political activism to fitness. It’s all a good reason to ride. Some people ride for all those reasons or some of them, but I think one is enough.”
- Matt Bracken, ex-IF builder
Seen via Rapha
